Kapsons is a multi-category fashion and lifestyle website offering an unmatched online shopping experience. Kapsons offers matchless e-shopping experience with services such as authentic products, cash-on-delivery service, fast delivery and a customer-centric approach.
The new website has to be a premium one with elegant looks, so that, while shopping, the new customers can form a trust in the brand.
UX Research, Wireframes, UI Design & Prototyping,
There are many websites which sells fake or non-branded apparels. As Kapsons is already a famous brand in North India, the company wanted to capture customers from all over India. In order to achieve that look professional for the people to form their trust and be able to shop conveniently
To design and create a fully responsive website for Kapsons where customers can experience shopping on any device of their choice. We aimed at making several filters so as to help them choose the right product
Kapsons is a leading name in North India for buying fashion apparel with a host of many high-end brands readily available at their stores, a design that is elegant and premium looking. In a meeting with the management of the company, it was clear that they wanted the website to be able to encourage new user registrations, thus increasing their database and retargeting them through online ads, hence increase in sales. To gain customer trust and make them believe that all products are authentic.
I facilitated one-on-one interviews with Kapsons customers who regularly shop from their store, observing what they look for while shopping in-store or online.
I found from my interviews that users usually look for brands, sizes, latest trends and ongoing offers. The look and feel of the website makes them trust the brand and that they are willing to spend the same amount of money while shopping online.
After sharing information with the management and asking them what a successful product would look like for them, I started working on the wireframes and to ensure that we are on the same track.
We created a flow using Lucid to illustrate how the user will navigate through the website.
I started creating wireframes of each screen from home-page of the website to the payment gateway. I had to make sure that the user journey from finding a product, to making the payment online and getting the product delivered should be seamless and user friendly.
After the testing and iterations of prototypes, we came to a final solution: